This is a thought process for all seniors involved in pharma marketing in India. (Since I am not aware of scenario elsewhere exactly in detail).
The quality of Marketing and PMT is on fast downtrend. Competitors are only copied in every possible way, Brand names, positioning, markets acted in, strategies, inputs and so on.
Creative thinking and concept making needs creative minds at peace! where do we get them?
Moreover marketeers have no patience as it used to be a decade back. Breakeven race has become so crude that most of the companies want break-even in first few months in individual markets. (By using any means, mind you!-"Do anything! Get me break-even in two months...").
If not, fire the men, cut inputs, get goods back today only (!), get a new man in each place (!) tomorrow!!
Woooosh..The vision is very short, mission is very big...where is the match?
I want your inputs in this..
welcome dear...
yours
apoorva upadhyaya
